@article{808812,
      note = {"First published in Great Britain by Goodman 2017"--Title  page verso.},
      author = {Young, Miles,},
      url = {http://library.usi.edu/record/808812},
      title = {Ogilvy on advertising in the digital age /},
      abstract = {"Ogilvy chairman Miles Young provides top insider secrets  and strategies for successful advertising in the Digital  Revolution. As comprehensive as its predecessor was for  print and TV, this indispensable handbook dives deep into  the digital ecosystem, discusses how to best collect and  utilize data--the currency of the digital age--to convert  sales specifically on screen (phone, tablet, smart watch,  computer, etc.), breaks down when and how to market to  millennials, highlights the top five current industry  giants, suggests best practices from brand response to  social media, and offers 13 trend predictions for the  future." -- Publisher's website.},
      recid = {808812},
      pages = {288 pages :},
}