TY  - BOOK
N2  - "Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data--the currency of the digital age--to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future." -- Publisher's website.
AB  - "Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data--the currency of the digital age--to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future." -- Publisher's website.
T1  - Ogilvy on advertising in the digital age /
AU  - Young, Miles,
ET  - First U.S. edition.
CN  - HF5823.O36
CN  - HF5823.O36
N1  - "First published in Great Britain by Goodman 2017"--Title page verso.
ID  - 808812
KW  - Internet advertising.
KW  - Advertising
SN  - 9781635571462
SN  - 1635571464
TI  - Ogilvy on advertising in the digital age /
ER  -