000808812 000__ 02509cam\a2200373Ii\4500
000808812 001__ 808812
000808812 005__ 20210515141453.0
000808812 008__ 180103r20182017nyua\\\\\b\\\\001\0\eng\\
000808812 019__ $$a988849817$$a1018406219
000808812 020__ $$a9781635571462$$q(hardcover)
000808812 020__ $$a1635571464$$q(hardcover)
000808812 020__ $$z9781635571479$$q(electronic book)
000808812 035__ $$a(OCoLC)on1017737884
000808812 035__ $$a808812
000808812 040__ $$aJAI$$beng$$erda$$cJAI$$dJAI$$dDAD$$dVKC$$dZLM$$dDAD$$dCPL$$dFM0$$dUAP$$dYDX$$dBTCTA$$dBDX$$dNGP$$dOCJ$$dJNE$$dZVR$$dKCP$$dIUL$$dWSD$$dFLWMD$$dGDK$$dFBR$$dWDB$$dGSU
000808812 049__ $$aISEA
000808812 050_4 $$aHF5823.O36$$bY68 2018
000808812 08204 $$a659.144$$223
000808812 1001_ $$aYoung, Miles,$$eauthor.
000808812 24510 $$aOgilvy on advertising in the digital age /$$cMiles Young.
000808812 250__ $$aFirst U.S. edition.
000808812 264_1 $$aNew York :$$bBloomsbury,$$c2018.
000808812 300__ $$a288 pages :$$billustrations ;$$c26 cm
000808812 336__ $$atext$$btxt$$2rdacontent
000808812 337__ $$aunmediated$$bn$$2rdamedia
000808812 338__ $$avolume$$bnc$$2rdacarrier
000808812 500__ $$a"First published in Great Britain by Goodman 2017"--Title page verso.
000808812 504__ $$aIncludes bibliographical references (pages 274-277) and index.
000808812 5050_ $$aCodetta -- The digital revolution -- The short march -- The digital ecosystem -- To be or not to be a millennial -- The post-modern brand -- Content is king, but what does it mean? -- Creativity in the digital age -- Data : the currency of the digital age -- "Only connect" -- Creative technology : the sweet spot -- The three battlegrounds -- Digital transformations -- Five giants of advertising in the digital age -- My brain hurts -- The new shape of the world -- Culture, courage, clients and castanets.
000808812 520__ $$a"Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data--the currency of the digital age--to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future." -- Publisher's website.
000808812 60010 $$aOgilvy, David,$$d1911-1999.$$tOgilvy on advertising.
000808812 650_0 $$aInternet advertising.
000808812 650_0 $$aAdvertising$$xHistory.
000808812 7102_ $$aOgilvy & Mather,$$econtributor.
000808812 85200 $$bgen$$hHF5823.O36$$iY68$$i2018
000808812 909CO $$ooai:library.usi.edu:808812$$pGLOBAL_SET
000808812 980__ $$aBIB
000808812 980__ $$aBOOK