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000809833 010__ $$z  2008032608
000809833 020__ $$z9780313350481 (alk. paper)
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000809833 050_4 $$aHF5415.13$$b.E896 2009
000809833 08204 $$a658.8$$222
000809833 1001_ $$aEverett, Robert F.
000809833 24514 $$aThe entrepreneur's guide to marketing/$$cRobert F. Everett.
000809833 260__ $$aWestport, Conn. :$$bPraeger,$$c2009.
000809833 300__ $$axvi, 179 p. :$$bill.
000809833 336__ $$atext$$2rdacontent
000809833 337__ $$acomputer$$2rdamedia
000809833 338__ $$aonline resource$$2rdacarrier
000809833 4901_ $$aThe entrepreneur's guide,$$x1939-2478
000809833 504__ $$aIncludes bibliographical references and index.
000809833 5050_ $$aMarketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion.
000809833 506__ $$aAccess limited to authorized users.
000809833 650_0 $$aMarketing$$xManagement.
000809833 650_0 $$aMarketing$$xDecision making.
000809833 650_0 $$aSmall business marketing.
000809833 650_0 $$aSales management.
000809833 655_0 $$aElectronic books
000809833 830_0 $$aEntrepreneur's guide (Westport, Conn.)
000809833 852__ $$bebk
000809833 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=497045$$zOnline Access
000809833 909CO $$ooai:library.usi.edu:809833$$pGLOBAL_SET
000809833 980__ $$aBIB
000809833 980__ $$aEBOOK
000809833 982__ $$aEbook
000809833 983__ $$aOnline