Franchising dreams: the lure of entrepreneurship in America / Peter M. Birkeland.
2002
HF5429.235.U5 B57 2002
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Details
Title
Franchising dreams: the lure of entrepreneurship in America / Peter M. Birkeland.
Author
Birkeland, Peter M.
ISBN
0226051900 (cloth)
9780226051901
9780226051925 (electronic bk.)
9780226051901
9780226051925 (electronic bk.)
Imprint
Chicago : University of Chicago Press, c2002.
Language
English
Description
x, 186 p.
Call Number
HF5429.235.U5 B57 2002
Dewey Decimal Classification
658.8/708
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
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Table of Contents
Franchise fundamentals
King Cleaners
Sign Masters
Star Muffler
Social profile of franchisees
Networks, alliances, and survival
Franchisor uncertainties
Control.
King Cleaners
Sign Masters
Star Muffler
Social profile of franchisees
Networks, alliances, and survival
Franchisor uncertainties
Control.