@article{810187,
      author = {Adubato, Steve.},
      url = {http://library.usi.edu/record/810187},
      title = {You are the brand/},
      publisher = {Rutgers University Press,},
      recid = {810187},
      pages = {xiv, 234 p.},
      address = {New Brunswick, NJ :},
      year = {2011},
}