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000810187 050_4 $$aHF5415.1255$$b.A38 2011
000810187 08204 $$a658.8/27$$222
000810187 1001_ $$aAdubato, Steve.
000810187 24510 $$aYou are the brand/$$cSteve Adubato.
000810187 260__ $$aNew Brunswick, NJ :$$bRutgers University Press,$$cc2011.
000810187 300__ $$axiv, 234 p.
000810187 336__ $$atext$$2rdacontent
000810187 337__ $$acomputer$$2rdamedia
000810187 338__ $$aonline resource$$2rdacarrier
000810187 504__ $$aIncludes bibliographical references.
000810187 506__ $$aAccess limited to authorized users.
000810187 650_0 $$aBranding (Marketing)
000810187 650_0 $$aBranding (Marketing)$$vCase studies.
000810187 655_0 $$aElectronic books
000810187 852__ $$bebk
000810187 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=858950$$zOnline Access
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