Introduction: $t Your people are your brand / $r by Russ Fradin
$t Employee advocacy : making a believer out of you
$t The future of work : the new office, inside and out
$t Contextualizing the marketplace for employee activation
$t The psychology of 'what's in it for me?' and how it affects employee advocacy
$t For brands, employee advocacy is a business imperative
$t Employee advocacy as a business model
$t Employee advocacy : a model for disruption
$t Building your employee activation plan : who is responsible for what?
$t Identifying, segmenting and training the workforce for brand engagement
$t Bringing employee storytelling to life
$t Choosing the right employee advocacy technology.