TY - GEN T1 - Participation marketing :unleashing employees to participate and become brand storytellers / AU - Brito, Michael, CN - ProQuest Ebook Central CN - HF5415.1255 ID - 811760 KW - Branding (Marketing) KW - Marketing KW - Management KW - Corporate culture. KW - Employee motivation. SN - 9780749482114 SN - 0749482117 TI - Participation marketing :unleashing employees to participate and become brand storytellers / LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5316897 UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5316897 ER -