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000811760 010__ $$a  2017044895
000811760 020__ $$a9780749482114$$q(electronic book)
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000811760 020__ $$z9780749482107
000811760 035__ $$a(OCoLC)on1004376672
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000811760 040__ $$aNhCcYBP$$beng$$cNhCcYBP
000811760 042__ $$apcc
000811760 050_4 $$aHF5415.1255$$b.B749 2018eb
000811760 08200 $$a658.8/27$$223
000811760 1001_ $$aBrito, Michael,$$eauthor.
000811760 24510 $$aParticipation marketing :$$bunleashing employees to participate and become brand storytellers /$$cMichael Brito.
000811760 264_1 $$aLondon ;$$aNew York, NY :$$bKogan Page,$$c2018.
000811760 264_4 $$c©2018
000811760 300__ $$a1 online resource (xvi, 238 pages)
000811760 336__ $$atext$$btxt$$2rdacontent
000811760 337__ $$acomputer$$bc$$2rdamedia
000811760 338__ $$aonline resource$$bcr$$2rdacarrier
000811760 504__ $$aIncludes bibliographical references and index.
000811760 50500 $$gIntroduction: $t Your people are your brand / $r by Russ Fradin -- $t Employee advocacy : making a believer out of you -- $t The future of work : the new office, inside and out -- $t Contextualizing the marketplace for employee activation -- $t The psychology of 'what's in it for me?' and how it affects employee advocacy -- $t For brands, employee advocacy is a business imperative -- $t Employee advocacy as a business model -- $t Employee advocacy : a model for disruption -- $t Building your employee activation plan : who is responsible for what? -- $t Identifying, segmenting and training the workforce for brand engagement -- $t Bringing employee storytelling to life -- $t Choosing the right employee advocacy technology.
000811760 506__ $$aAccess limited to authorized users
000811760 588__ $$aDescription based on print version record.
000811760 650_0 $$aBranding (Marketing)
000811760 650_0 $$aMarketing$$xManagement.
000811760 650_0 $$aManagement$$xEmployee participation.
000811760 650_0 $$aCorporate culture.
000811760 650_0 $$aEmployee motivation.
000811760 77608 $$iPrint version:$$aBrito, Michael.$$tParticipation marketing.$$dLondon ; New York : Kogan Page, 2018$$z9780749482107$$w(DLC)  2017035778
000811760 85280 $$bebk$$hProQuest Ebook Central
000811760 85640 $$3ProQuest Ebook Central$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5316897$$zOnline Access
000811760 909CO $$ooai:library.usi.edu:811760$$pGLOBAL_SET
000811760 980__ $$aEBOOK
000811760 980__ $$aBIB
000811760 982__ $$aEbook
000811760 983__ $$aOnline