TY - GEN N2 - Economics has not given sufficient attention to the microeconomic analysis of innovation and technological change. Counteracting this imbalance, 'The Microeconomics of Product Innovation' considers how the use of economic analysis can guide and inform the search for insight in the generation and adoption of new products synonymously labelled product innovation. Written in an accessible tone and restricting its analysis to the use of microeconomics, this work encompasses the definition of product innovation. AB - Economics has not given sufficient attention to the microeconomic analysis of innovation and technological change. Counteracting this imbalance, 'The Microeconomics of Product Innovation' considers how the use of economic analysis can guide and inform the search for insight in the generation and adoption of new products synonymously labelled product innovation. Written in an accessible tone and restricting its analysis to the use of microeconomics, this work encompasses the definition of product innovation. T1 - The microeconomics of product innovation / AU - Stoneman, Paul, AU - Bartoloni, Eleonora, AU - Baussola, Maurizio, ET - First edition. CN - Oxford Scholarship Online CN - HF5415.153 ID - 812237 KW - New products. KW - Technological innovations KW - Microeconomics. SN - 9780191858321 TI - The microeconomics of product innovation / LK - https://univsouthin.idm.oclc.org/login?url=http://dx.doi.org/10.1093/oso/9780198816676.001.0001 UR - https://univsouthin.idm.oclc.org/login?url=http://dx.doi.org/10.1093/oso/9780198816676.001.0001 ER -