TY  - GEN
N2  - Tabernae were ubiquitous in all Roman cities, lining the busiest streets and dominating their most crowded intersections in numbers far exceeding those of any other form of building. That they played a vital role in the operation of the city, and indeed in the very definition of urbanization in ancient Rome, is a point too often under-appreciated in Roman studies, and one which bears fruitful further exploration. 'The Roman Retail Revolution' offers a thorough investigation into the social and economic worlds of the Roman shop, focusing on food and drink outlets in particular. Combining critical analysis of both archaeological material and textual sources, it challenges many of the conventional ideas about the place of retailing in the Roman city and unravels the historical development of tabernae to identify three major waves or revolutions in the shaping of retail landscapes.
AB  - Tabernae were ubiquitous in all Roman cities, lining the busiest streets and dominating their most crowded intersections in numbers far exceeding those of any other form of building. That they played a vital role in the operation of the city, and indeed in the very definition of urbanization in ancient Rome, is a point too often under-appreciated in Roman studies, and one which bears fruitful further exploration. 'The Roman Retail Revolution' offers a thorough investigation into the social and economic worlds of the Roman shop, focusing on food and drink outlets in particular. Combining critical analysis of both archaeological material and textual sources, it challenges many of the conventional ideas about the place of retailing in the Roman city and unravels the historical development of tabernae to identify three major waves or revolutions in the shaping of retail landscapes.
T1  - The Roman retail revolution :the socio-economic world of the taberna /
AU  - Ellis, Steven J. R.,
ET  - First edition.
CN  - Oxford Scholarship Online
CN  - HT114
ID  - 812294
KW  - Cities and towns
KW  - City and town life
KW  - Retail trade
SN  - 9780191822711
TI  - The Roman retail revolution :the socio-economic world of the taberna /
LK  - https://univsouthin.idm.oclc.org/login?url=http://dx.doi.org/10.1093/oso/9780198769934.001.0001
UR  - https://univsouthin.idm.oclc.org/login?url=http://dx.doi.org/10.1093/oso/9780198769934.001.0001
ER  -