Unconventional methodology in organization and management research / Alan Bryman and David A. Buchanan.
2018
HD30.4
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Title
Unconventional methodology in organization and management research / Alan Bryman and David A. Buchanan.
Edition
First edition.
ISBN
9780191838446 (electronic book)
Published
Oxford : Oxford University Press, 2018.
Language
English
Description
1 online resource : illustrations
Call Number
HD30.4
Dewey Decimal Classification
658.00721
Summary
Most researchers in organisation and management studies keep to the same traditional research methods - like surveys and interviews. But research participants are now suffering from 'survey fatigue', and using the same old methods runs the risk of generating the same findings. This work encourages the development of unconventional methodologies.
Note
Most researchers in organisation and management studies keep to the same traditional research methods - like surveys and interviews. But research participants are now suffering from 'survey fatigue', and using the same old methods runs the risk of generating the same findings. This work encourages the development of unconventional methodologies.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from home page (viewed on March 5, 2018).
Added Author
Available in Other Form
Print version: 9780198796978
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