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Table of Contents
Cover; Title; Copyright; Contents; 1 Investigating Science-Related Online Video; 1.1. Science Communication in the Digital Environment; 1.2. The Videonline Project; 1.3. Summary of Main Findings; 2 An Overview of Science Online Video: Designing a Classification of Formats; 2.1. Development of Online Video; 2.2. Online Video, a Tool to Communicate Science; 2.3. Effectiveness of Scientific Online Video; 2.4. Classification of Online Scientific Video Formats; 2.5. Conclusion; 3 Producing Science Online Video; 3.1. Producers; 3.2. Scientists; 3.3. Format; 3.4. Objectives
3.5. New Opportunities for Science Video Production4 When Science Becomes Controversial; 4.1. Climate Change; 4.2. Vaccines; 4.3. Nanotechnology; 4.4. Results; 4.5. In Search of the Keys to Controversy; 5 New and Old Narratives: Changing Narratives of Science Documentary in the Digital Environment; 5.1. Introduction; 5.2. Empirical Study; 5.3. New Narratives for a New Age?; 6 Rigour in Online Science Videos: An Initial Approach; 6.1. New Challenges for Scientific Dissemination; 6.2. Scientific Rigour in Audiovisual Science Communication; 6.3. Empirical Study; 6.4. Discussion and Conclusions
7 Audiovisual Formats and Content in University Corporate Communication: Lost Branding Opportunities?7.1. Introduction; 7.2. Videos and Organisations; 7.3. Methodology; 7.4. Results and Discussion; 7.5. Conclusions; 8 Entertainment in Science: Useful in Small Doses; 8.1. Science as Entertainment; 8.2. Empirical Study; 8.3. A Look Into the Future; 9 Framing in Climate Change Videos; 9.1. Frames in Climate Change Representation; 9.2. Main Themes; 9.3. Gain vs. Loss; 9.4. Conclusion; 10 Conclusion: Innovation and Future Challenges; 10.1. Innovation in Science Online Video
10.2. Some Challenges AheadAppendix 1 Notes on the Research Method; Contributors; Index
3.5. New Opportunities for Science Video Production4 When Science Becomes Controversial; 4.1. Climate Change; 4.2. Vaccines; 4.3. Nanotechnology; 4.4. Results; 4.5. In Search of the Keys to Controversy; 5 New and Old Narratives: Changing Narratives of Science Documentary in the Digital Environment; 5.1. Introduction; 5.2. Empirical Study; 5.3. New Narratives for a New Age?; 6 Rigour in Online Science Videos: An Initial Approach; 6.1. New Challenges for Scientific Dissemination; 6.2. Scientific Rigour in Audiovisual Science Communication; 6.3. Empirical Study; 6.4. Discussion and Conclusions
7 Audiovisual Formats and Content in University Corporate Communication: Lost Branding Opportunities?7.1. Introduction; 7.2. Videos and Organisations; 7.3. Methodology; 7.4. Results and Discussion; 7.5. Conclusions; 8 Entertainment in Science: Useful in Small Doses; 8.1. Science as Entertainment; 8.2. Empirical Study; 8.3. A Look Into the Future; 9 Framing in Climate Change Videos; 9.1. Frames in Climate Change Representation; 9.2. Main Themes; 9.3. Gain vs. Loss; 9.4. Conclusion; 10 Conclusion: Innovation and Future Challenges; 10.1. Innovation in Science Online Video
10.2. Some Challenges AheadAppendix 1 Notes on the Research Method; Contributors; Index