Inbound content : a step-by-step guide to doing content marketing the inbound way / Justin Champion.
2018
HF5415
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Details
Title
Inbound content : a step-by-step guide to doing content marketing the inbound way / Justin Champion.
ISBN
9781119488965 (electronic book)
1119488966 (electronic book)
9781119488972 (electronic book)
1119488974 (electronic book)
9781119488958
1119488966 (electronic book)
9781119488972 (electronic book)
1119488974 (electronic book)
9781119488958
Published
Hoboken : Wiley, 2018.
Language
English
Description
1 online resource.
Call Number
HF5415
Dewey Decimal Classification
658.8/02
Note
Machine generated contents note: Foreword Preface Acknowledgements About the Author Introduction: Your Content Marketing Transformation Chapter 1: Building a Content Creation Framework Why does your business need a framework for creating content? How do you build a framework for creating content? What resources do you need to build a content creation framework? Chapter 2: The Power of Storytelling Why does your business need a story? How do you develop the structure of your story? What does a good story look like? Chapter 3: Generating Content Ideas Why do you need a process for generating content ideas? Where do ideas come from? How do you generate ideas for content creation? Chapter 4: Planning a Long-Term Content Strategy Why is long-term content planning important? How do you build a long-term content strategy? What should a long-term content strategy look like? Chapter 5: Becoming an Effective Writer Why does effective writing matter? How can you attract and engage people with effective content? How can you improve your writing? Chapter 6: Creating a Blog Post Why does blogging help your business grow? How do you create a successful blog post? What does a successful blog post look like? Chapter 7: Extending the Value of Your Content Through Repurposing Why is repurposing content important? How do you extend the value of your content? What?s an example of repurposing content? Chapter 8: How to Effectively Promote Content Why is content promotion important? How do you excel at content promotion? What does a successful content promotion campaign look like? Chapter 9: Measuring and Analyzing Content Why is measuring and analyzing content important? How do you collect and interpret data? What do you do with data after you?ve collected it? Chapter 10: Developing a Growth Marketing Mentality What is growth marketing? How can you develop a growth marketing mindset? What are some growth marketing pro tips? Chapter 11: Creating Topic Clusters and Pillar Pages Why are topic clusters important? How do you create an effective topic cluster and pillar page? What?s an example of a successful pillar page? The Results: Where To Go From Here Glossary Index.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description
Print version record and CIP data provided by publisher; resource not viewed.
Added Corporate Author
ProQuest (Firm)
Available in Other Form
Inbound content.
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