000812968 000__ 02764cam\a22004811i\4500 000812968 001__ 812968 000812968 005__ 20210515142636.0 000812968 006__ m\\\\\o\\d\\\\\\\\ 000812968 007__ cr\un\nnnunnun 000812968 008__ 180520s2018\\\\enk\\\\\ob\\\\001\0\eng\d 000812968 020__ $$a9781315399645$$q(electronic book) 000812968 020__ $$a1315399644$$q(electronic book) 000812968 020__ $$z9781138225466 000812968 020__ $$z1138225460 000812968 035__ $$a(NhCcYBP)EBS1802730 000812968 040__ $$aNhCcYBP$$cNhCcYBP 000812968 043__ $$an-us--- 000812968 050_4 $$aHF5415.1$$b.S5613 2018 000812968 08204 $$a339.4/7097309041$$223 000812968 1001_ $$aSilla, Cesare,$$eauthor. 000812968 24010 $$aMarketing e desiderio.$$lEnglish 000812968 24514 $$aThe rise of consumer capitalism in America, 1880-1930 /$$cCesare Silla. 000812968 264_1 $$aAbingdon, Oxon ;$$aNew York, NY :$$bRoutledge, an imprint of the Taylor & Francis Group,$$c2018. 000812968 300__ $$a1 online resource (xii, 240 pages.) 000812968 336__ $$atext$$btxt$$2rdacontent 000812968 337__ $$acomputer$$bc$$2rdamedia 000812968 338__ $$aonline resource$$bcr$$2rdacarrier 000812968 4901_ $$aContemporary liminality series 000812968 504__ $$aIncludes bibliographical references and index. 000812968 5050_ $$aIntroduction: revisiting the genealogy of consumer capitalism through liminality -- On the threshold of a new era : making way for modernity -- A new economic life -- Souls in transition -- Making the consumer city : the theatricalization of urban life -- The chicago world's fair of 1893 and the urban ideal -- The city as spectacle -- The presentation of self in urban daily life -- The genesis of the consumer : "image-making" and the production of desire -- The personality of business -- The new basis of civilization -- Subjects of desire -- Marketing professionalism: the engine of consumer capitalism and its lasting effect -- Marketing plan and consumer research -- Relationship marketing and the experience economy -- Planned obsolescence and the consumption engineer -- Concluding remarks -- Bibliography -- Index. 000812968 506__ $$aAccess limited to authorized users 000812968 533__ $$aElectronic reproduction.$$bIpswich, MA$$nAvailable via World Wide Web. 000812968 588__ $$aDescription based on print version record. 000812968 650_0 $$aMarketing$$zUnited States$$xHistory$$y19th century. 000812968 650_0 $$aMarketing$$zUnited States$$xHistory$$y20th century. 000812968 650_0 $$aConsumption (Economics)$$zUnited States$$xHistory$$y19th century. 000812968 650_0 $$aConsumption (Economics)$$zUnited States$$xHistory$$y20th century. 000812968 7102_ $$aEBSCOhost 000812968 77608 $$iPrint version:$$z9781138225466$$z1138225460$$w(DLC) 2017051558 000812968 830_0 $$aContemporary liminality. 000812968 852__ $$bebk 000812968 85640 $$3GOBI DDA$$uhttps://univsouthin.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1802730$$zOnline Access 000812968 909CO $$ooai:library.usi.edu:812968$$pGLOBAL_SET 000812968 980__ $$aEBOOK 000812968 980__ $$aBIB 000812968 982__ $$aEbook 000812968 983__ $$aOnline