TY - GEN AB - This study examines the darker side of England's culture of economic improvement between 1640 and 1720. It is often suggested that England in this period grew strikingly confident of its prospect for unlimited growth. Indeed, merchants, inventors, and others promised to achieve immense profit and abundance. Such flowery promises were then, as now, prone to perversion, however. This volume is concerned with the taming of incipient capitalism - how a society in the past responded when promises of wealth creation went badly wrong. The notion of 'projecting' played a key role in this process. Thriving theatre, literature, and popular culture in the age of Ben Jonson began elaborating on predominantly negative images of entrepreneurs or 'projectors' as people who pursued Crown's and their own profits at the public's expense. AU - Yamamoto, Koji, CN - Oxford Scholarship Online CN - HC254.5 ET - First edition. ID - 822792 KW - Entrepreneurship LK - https://univsouthin.idm.oclc.org/login?url=http://dx.doi.org/10.1093/oso/9780198739173.001.0001 N2 - This study examines the darker side of England's culture of economic improvement between 1640 and 1720. It is often suggested that England in this period grew strikingly confident of its prospect for unlimited growth. Indeed, merchants, inventors, and others promised to achieve immense profit and abundance. Such flowery promises were then, as now, prone to perversion, however. This volume is concerned with the taming of incipient capitalism - how a society in the past responded when promises of wealth creation went badly wrong. The notion of 'projecting' played a key role in this process. Thriving theatre, literature, and popular culture in the age of Ben Jonson began elaborating on predominantly negative images of entrepreneurs or 'projectors' as people who pursued Crown's and their own profits at the public's expense. SN - 9780191802300 T1 - Taming capitalism before its triumph :public service, distrust, and 'projecting' in early modern England / TI - Taming capitalism before its triumph :public service, distrust, and 'projecting' in early modern England / UR - https://univsouthin.idm.oclc.org/login?url=http://dx.doi.org/10.1093/oso/9780198739173.001.0001 ER -