Persuasion : the hidden forces that influence negotiations / Jasper Kim.

Influences: inside the invisible influences of persuasion
Judgments: the mind's surprising shortcuts toward judgments
Biases: the blind side of hidden biases
Perceptions: how perceptions bend realities
Strategies: knowing when to keep calm and carry on
Expectations: how to value great expectations
Elements: creative ways to supersize the pie
Reasonings: making sense of nonsensical statements.