Managing organizational crisis and brand trauma / Dennis W. Tafoya.

Unlimited

Authorized users

Can lend chapters, not whole ebooks

Managing organizational crisis and brand trauma / Dennis W. Tafoya.

9783319607269 (electronic book)
331960726X (electronic book)
9783319607252
3319607251

Cham, Switzerland : Palgrave Macmillan [2018]

English

1 online resource : illustrations

10.1007/978-3-319-60726-9 doi

HD58.9

658.4056

This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma. Brand trauma puts an organization's credibility at risk as stakeholders, shaken by the effects of a crisis or a crisis' poor management reassess their relationship with the organization. The Deepwater Horizon oil spill, police harassment, Volkswagen's tampering with pollution devices, Wells Fargo's treatment of customer accounts, and the sexual exploits of politicians, educators and other high profile individuals are organizational crises that may trigger brand trauma. The author discusses both organizational and brand trauma with models and illustrations. Those in journalism, law and the justice department, criminologists, marketing, and public relations specialists well as members of an organization's leadership teams and advisory boards will find the material useful. .

Includes bibliographical references and index.

Access limited to authorized users.

text file PDF

Online resource; title from PDF title page (viewed Sept. 13, 2017).

Print version: 3319607251

Online Resources > Ebooks
All Resources