TY  - GEN
N2  - Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars.
DO  - 10.1007/978-3-319-60870-9
DO  - doi
AB  - Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars.
T1  - Interpretations of luxury :exploring the consumer perspective /
DA  - [2018]
CY  - Cham :
AU  - Turunen, Linda Lisa Maria.
CN  - HD9999.L852
PB  - Palgrave Macmillan,
PP  - Cham :
PY  - [2018]
ID  - 823631
KW  - Luxury goods industry.
KW  - Luxuries
KW  - Consumer behavior.
SN  - 9783319608709
SN  - 3319608703
TI  - Interpretations of luxury :exploring the consumer perspective /
LK  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-60870-9
UR  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-60870-9
ER  -