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000823631 019__ $$a1004461877$$a1008873626$$a1012066536
000823631 020__ $$a9783319608709$$q(electronic book)
000823631 020__ $$a3319608703$$q(electronic book)
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000823631 020__ $$z9783319608693
000823631 0247_ $$a10.1007/978-3-319-60870-9$$2doi
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000823631 050_4 $$aHD9999.L852
000823631 08204 $$a338.4/7$$223
000823631 1001_ $$aTurunen, Linda Lisa Maria.
000823631 24510 $$aInterpretations of luxury :$$bexploring the consumer perspective /$$cLinda Lisa Maria Turunen.
000823631 260__ $$aCham :$$bPalgrave Macmillan,$$c[2018]
000823631 300__ $$a1 online resource.
000823631 336__ $$atext$$btxt$$2rdacontent
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000823631 338__ $$aonline resource$$bcr$$2rdacarrier
000823631 347__ $$atext file$$bPDF$$2rda
000823631 4901_ $$aPalgrave advances in luxury
000823631 504__ $$aIncludes bibliographical references and index.
000823631 5050_ $$aPart I. Fundamentals of Luxury- 1. Introduction -- 2. Concept of Luxury through the Lens of History -- 3. Evolution of Global Luxury Brands -- 4. Luxury Consumption and Consumption of Luxury Goods -- Part II. Interpreting the Luxuriousness of a Brand- 5. Defining Luxuriousness -- 6. Extended Product: Value in Use and Consumption -- 7. Perceived Authenticity -- 8. Perceived Uniqueness -- 9. Context Specificity of Luxuriousness -- 10. Conclusion: Reflections of Luxury.
000823631 506__ $$aAccess limited to authorized users.
000823631 520__ $$aExploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars.
000823631 650_0 $$aLuxury goods industry.
000823631 650_0 $$aLuxuries$$xMarketing.
000823631 650_0 $$aConsumer behavior.
000823631 77608 $$iPrint version:$$z331960869X$$z9783319608693$$w(OCoLC)988287770
000823631 830_0 $$aPalgrave advances in luxury.
000823631 852__ $$bebk
000823631 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-60870-9$$zOnline Access$$91397441.1
000823631 909CO $$ooai:library.usi.edu:823631$$pGLOBAL_SET
000823631 980__ $$aEBOOK
000823631 980__ $$aBIB
000823631 982__ $$aEbook
000823631 983__ $$aOnline
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