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Foreword; Preface; Acknowledgements; Contents; About the Author; Abbreviations; List of Tables; 1 Introduction; 1.1 Background and Context; 1.2 Objectives; 1.3 Methodology; 1.4 Chapterisation; 2 Sale, Purchase, and Use of Agro-Inputs and Services in India: A Review; 2.1 Custom Rentals of Farm Machinery and Equipment; 2.2 Profile and Behaviour of Customers of Modern Rural Supermarkets; 2.2.1 Seed Purchase and Use; 2.2.2 Pesticides; 2.2.3 Selection of Brand; 2.2.4 Problems in Pesticide Market; 2.3 Fertilizer; 2.4 Extension; 2.5 Summary; 3 Farm Machinery Rental Services: Case Studies from Punjab
3.1 Introduction3.2 Methodology; 3.3 Private Agro-Machinery Rental Service Providers: A Profile of ZFS; 3.4 PACS AMSCs; 3.5 Farmer Level Assessment of Custom Rental Service Providers; 3.5.1 ZFS Franchise Services; 3.5.2 ZFS and Local Source Farmers; 3.5.3 PACS Farmers; 3.5.4 Local Source Farmers; 3.6 Summary; Appendix; 4 Supermarket Retailing of Agro-Inputs: A Case Study from Uttar Pradesh; 4.1 Introduction: Context, Profile, and Business Model of Hydric; 4.2 Methodology; 4.3 Major Findings; 4.4 Summary; Appendix
5 Agro-franchising for Farm Input and Market Linkage Delivery: A Case Study from Bihar5.1 Rationale for Agrobusiness Franchising; 5.2 Agrobusiness Franchising in India; 5.3 Methodology; 5.4 GAPL and its Franchisee Profile; 5.5 The Franchisee Model; 5.6 Farmer-Level Assessment of Franchise Operations; 5.7 Summary; Appendix; 6 Summary, Conclusions, and Policy Implications; 6.1 Introduction and Approach; 6.2 Major Findings; 6.2.1 Agro-Machinery Rental Services in Punjab; 6.2.2 Agro-input Supermarket in Uttar Pradesh; 6.2.3 Agro-franchising in Bihar; 6.3 Policy Implications; References
3.1 Introduction3.2 Methodology; 3.3 Private Agro-Machinery Rental Service Providers: A Profile of ZFS; 3.4 PACS AMSCs; 3.5 Farmer Level Assessment of Custom Rental Service Providers; 3.5.1 ZFS Franchise Services; 3.5.2 ZFS and Local Source Farmers; 3.5.3 PACS Farmers; 3.5.4 Local Source Farmers; 3.6 Summary; Appendix; 4 Supermarket Retailing of Agro-Inputs: A Case Study from Uttar Pradesh; 4.1 Introduction: Context, Profile, and Business Model of Hydric; 4.2 Methodology; 4.3 Major Findings; 4.4 Summary; Appendix
5 Agro-franchising for Farm Input and Market Linkage Delivery: A Case Study from Bihar5.1 Rationale for Agrobusiness Franchising; 5.2 Agrobusiness Franchising in India; 5.3 Methodology; 5.4 GAPL and its Franchisee Profile; 5.5 The Franchisee Model; 5.6 Farmer-Level Assessment of Franchise Operations; 5.7 Summary; Appendix; 6 Summary, Conclusions, and Policy Implications; 6.1 Introduction and Approach; 6.2 Major Findings; 6.2.1 Agro-Machinery Rental Services in Punjab; 6.2.2 Agro-input Supermarket in Uttar Pradesh; 6.2.3 Agro-franchising in Bihar; 6.3 Policy Implications; References