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Foreword; Acknowledgment; List of Contributors; Contents; List of Authors; Part I Prefaces; 1 Preface: Humans in Digital Marketplaces; 2 Preface: Digital Society? The Great Transformation21; 3 Preface: New Computing in Digital Marketplaces Unleashed; Part II Introduction; 4 Welcome to the Age of Spontaneous Business Models: Start Shaping or Be Shaped; Part III Digital Society; 5 Preface: So Far, so Bad
the Complexity-Fear Dilemma in Cybersecurity and Its Lesson for Digitalization at Large; 6 Valuation, Recognition, and Signaling in the Digital Public Sphere: the TED Talk Ranking Ecosystem.

14 Digitalization in Schools
Organization, Collaboration and CommunicationReferences; 15 The Unsung Power of Horizontal Grassroots; References; 16 The COMALAT Approach to Individualized E-Learning in Job-Specific Language Competences; References; Part V Disruptive Technologies & Entrepreneurship; 17 Preface: Reprogramming Your Corporate Immune System; 18 How Corporations Can Win the Race Against Disruptive Startups; References; 19 Smart Contracts
Blockchains in the Wings; References; 20 The Last Step Remains Analogue ... ; References.

21 Marketplace-Driven, Game-Changing IT Games to Address Complex, Costly Community ProblemsReferences; 22 Industrial Evolution and Disruptive Innovation: Theories, Evidence and Perspectives; References; Part VI Digital Business Outcomes; 23 Preface: Digital Business Outcomes; References; 24 Software Industrialisation
How to Industrialise Knowledge Work?; References; 25 From Digital Retail to Real-Time Retail; 26 Privacy Preserving Personalization in Complex Ecosystems; References; Part VII Cognitive Systems; 27 Cognitive Computing
the new Paradigm of the Digital World.

28 From Tweet to Chatbot
Content Management as a Core Competency for the Digital EvolutionReferences; 29 The European Network and Information Security Directive
a Cornerstone of the Digital Single Market; References; 30 The Future of Machine Learning and Predictive Analytics; References; 31 How Banks Can Better Serve Their Customers Through Artificial Techniques; References; Part VIII Fin- & Insuretech; 32 Preface: Fin- & Insuretech; References; 33 Fintech Hypes, but Wealthy Internet Savvy Investors Prefer to Stay Hybrid; References.

34 The Digital Insurance
Facing Customer Expectation in a Rapidly Changing World.

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