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Table of Contents
Preface; Acknowledgements; Contents; List of Figures ; List of Tables ; 1: Introduction: Exploring Language, Identity and Cycling in the New Media Age Through Systemic Functional Linguistics; Language, Identity and Cycling in the New Media Age; Theoretical Perspectives; Who Is This Book For?; The New Media Age; Language and New Media; Language as a Social Semiotic; What Is a Semiotic System?; Syntagmatic and Paradigmatic; Meaning Potential and Context; The Three Metafunctions of Language; Grammatical Metaphor; Systemic Functional Grammar Resources
Systemic Functional Linguistics as Discourse Analysis Genre; Systemic Functional Linguistics and Multimodal Analysis; Overview; References; Part 1: Identities in the Media; 2: 'Mark, Mark, Can We Have a Word?': Narrative and Evaluation in the Media Interview; Introduction; Cycling and the Media; Cycling Autobiography; Celebrity and Identity; Narrative, Evaluation and Heteroglossic Identity; Mark Cavendish and the Tour de France; Boy Racer; An Autobiographical Account of a Press Interview; A Comparison of Race Reports in a Newspaper and in a Cycling Magazine
Evaluation, Appraisal and Identity Appraisal and Engagement; Graduation; Attitude; Conclusion; References; 3: Coming Clean: Framing and Identity Negotiation in the Oprah Winfrey-Lance Armstrong Interview; Introduction; A Multimodal Approach; Lance Armstrong and the Confession Interview; A Multimodal Montage; Framing the Interview; Apology and Contrition; Evaluation and Multimodality; Conclusion; References; 4: Multimodality Identity in Manga: Yowamushi Pedal and the Semiotics of Japanese Comics; Introduction; Language and Multimodality; Multimodal Research and Manga
Yowamushi Pedal Outline of the Study; Verbal and Visual Resources-From Graphical Representation to Genre; Verbal Resources in Manga; Nonintegrated Resources; Conclusion; References; Part 2: Identity and Online Communities; 5: Having a Rashomon Moment: Identity Negotiation in an Online Community; Introduction; Identity Negotiation and Communities; Intimate and Imagined Communities; Researching Online Forums; Appraisal and the Exploration of Online Communities; Data Selection and Ethical Concerns; The Cycling Forum; The Snapshot; Resources for Identity Negotiation; Conclusion
Systemic Functional Linguistics as Discourse Analysis Genre; Systemic Functional Linguistics and Multimodal Analysis; Overview; References; Part 1: Identities in the Media; 2: 'Mark, Mark, Can We Have a Word?': Narrative and Evaluation in the Media Interview; Introduction; Cycling and the Media; Cycling Autobiography; Celebrity and Identity; Narrative, Evaluation and Heteroglossic Identity; Mark Cavendish and the Tour de France; Boy Racer; An Autobiographical Account of a Press Interview; A Comparison of Race Reports in a Newspaper and in a Cycling Magazine
Evaluation, Appraisal and Identity Appraisal and Engagement; Graduation; Attitude; Conclusion; References; 3: Coming Clean: Framing and Identity Negotiation in the Oprah Winfrey-Lance Armstrong Interview; Introduction; A Multimodal Approach; Lance Armstrong and the Confession Interview; A Multimodal Montage; Framing the Interview; Apology and Contrition; Evaluation and Multimodality; Conclusion; References; 4: Multimodality Identity in Manga: Yowamushi Pedal and the Semiotics of Japanese Comics; Introduction; Language and Multimodality; Multimodal Research and Manga
Yowamushi Pedal Outline of the Study; Verbal and Visual Resources-From Graphical Representation to Genre; Verbal Resources in Manga; Nonintegrated Resources; Conclusion; References; Part 2: Identity and Online Communities; 5: Having a Rashomon Moment: Identity Negotiation in an Online Community; Introduction; Identity Negotiation and Communities; Intimate and Imagined Communities; Researching Online Forums; Appraisal and the Exploration of Online Communities; Data Selection and Ethical Concerns; The Cycling Forum; The Snapshot; Resources for Identity Negotiation; Conclusion