A brain for business-- a brain for life : how insights from behavioural and brain science can change business and business practice for the better / Shane O'Mara.
2017
HF5548.8
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Concurrent users
Unlimited
Authorized users
Authorized users
Document Delivery Supplied
Can lend chapters, not whole ebooks
Details
Title
A brain for business-- a brain for life : how insights from behavioural and brain science can change business and business practice for the better / Shane O'Mara.
Author
ISBN
9783319491547 (electronic book)
3319491547 (electronic book)
3319491539
9783319491530
3319491547 (electronic book)
3319491539
9783319491530
Published
Cham, Switzerland : Palgrave Macmillan, c2017.
Language
English
Description
1 online resource.
Call Number
HF5548.8
Dewey Decimal Classification
158.7
Summary
Behaviour change is hard, but O'Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world. The brain matters in business. The problem is that our brains have many biases, heuristics and predilections that can distort behaviour and decision making. The good news is that we know more about how these work than ever before. O'Mara's starting point is that, as our behaviour arises from the structure and function of our brains, careful examination of a series of brain-based ('neurocognitive') analyses of common aspects of human behaviour relevant to business and management practice reveals lessons that can be used at work.
Note
Behaviour change is hard, but O'Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world. The brain matters in business. The problem is that our brains have many biases, heuristics and predilections that can distort behaviour and decision making. The good news is that we know more about how these work than ever before. O'Mara's starting point is that, as our behaviour arises from the structure and function of our brains, careful examination of a series of brain-based ('neurocognitive') analyses of common aspects of human behaviour relevant to business and management practice reveals lessons that can be used at work.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Series
Neuroscience of business.
Available in Other Form
Print version: 9783319491530
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