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000824048 019__ $$a1007082749$$a1013478366
000824048 020__ $$a9783319680880$$q(electronic book)
000824048 020__ $$a3319680889$$q(electronic book)
000824048 020__ $$z9783319680873
000824048 020__ $$z3319680870
000824048 0247_ $$a10.1007/978-3-319-68088-0$$2doi
000824048 035__ $$aSP(OCoLC)on1006502730
000824048 035__ $$aSP(OCoLC)1006502730$$z(OCoLC)1007082749$$z(OCoLC)1013478366
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000824048 050_4 $$aG155.S57
000824048 08204 $$a338.4/791$$223
000824048 1001_ $$aDonaldson, Ronnie,$$eauthor.
000824048 24510 $$aSmall town tourism in South Africa /$$cRonnie Donaldson.
000824048 264_1 $$aCham, Switzerland :$$bSpringer,$$c[2018]
000824048 300__ $$a1 online resource.
000824048 336__ $$atext$$btxt$$2rdacontent
000824048 337__ $$acomputer$$bc$$2rdamedia
000824048 338__ $$aonline resource$$bcr$$2rdacarrier
000824048 347__ $$atext file$$bPDF$$2rda
000824048 4901_ $$aThe urban book series
000824048 504__ $$aIncludes bibliographical references.
000824048 5050_ $$aIntroduction: small towns in context -- A decade of small town tourism research in South Africa (2007 -- 2016) -- In the name of tourism: Developing an image and brand -- the case of the Richmond book town -- Some more branding: 'National Town of the Year' as stimulus for tourism growth -- Cittaslow: going nowhere slowly? -- Rural (small town) tourism-led gentrification -- And then there was another festival -- Conclusion: The power behind tourism development.
000824048 506__ $$aAccess limited to authorized users.
000824048 520__ $$aThis book investigates small town tourism development in South Africa taking into account the most common strategies: branding, promotion, festivals and theming. The contents of the book resonate with the intersection of the power elite and their impacts on small town tourism. Because the book focuses on small town geographies in South Africa, the literature on small town tourism in the country is reviewed in Chapter 2 to provide a contextual background. Each subsequent chapter begins with an overview of international literature to give the conceptual context of the case studies each chapter explores. In Chapter 3 the concept of small town tourism branding is illustrated by an exploration of the Richmond book town. In Chapter 4 the branding theme is probed further in an investigation of two winners of the Kwêla Town of the Year competition namely Fouriesburg and De Rust. Chapter 5 documents the branding of Sedgefield through its proclamation as Africa's first Cittaslow (slow town), a process driven by the local power elite to the exclusion of town's poor who have no understanding of the intentions of the Cittaslow movement and its potential benefits for the town. Chapter 6 is a case study of Greyton's tourism-led rural gentrification by which a small town has transformed in three decades to become a sought after place of residence for elite inmigrants so making the town a jewel tourism destination while reinforcing racial segregation. Because festivals and events - creations of the wealthy - have made significant financial contributions to small towns, Chapter 7 considers festivals and events as strategies to market and brand small towns in a particular way. Case studies of the economic impacts of festivals on small towns are assessed and the assessment methodologies used are critiqued. Chapter 8 provides a synthesis by drawing on the thesis of the urban growth machine by power elites.
000824048 588__ $$aOnline resource; title from PDF title page (viewed Oct. 24, 2017).
000824048 650_0 $$aTourism$$zSouth Africa.
000824048 77608 $$iPrint version:$$aDonaldson, Ronnie.$$tSmall town tourism in South Africa.$$dCham, Switzerland : Springer, [2018]$$z3319680870$$z9783319680873$$w(OCoLC)1001545159
000824048 830_0 $$aUrban book series.
000824048 852__ $$bebk
000824048 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-68088-0$$zOnline Access$$91397441.1
000824048 909CO $$ooai:library.usi.edu:824048$$pGLOBAL_SET
000824048 980__ $$aEBOOK
000824048 980__ $$aBIB
000824048 982__ $$aEbook
000824048 983__ $$aOnline
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