Advances in global marketing : a research anthology / Leonidas C. Leonidou, Constantine S. Katsikeas, Saeed Samiee, Bilge Aykol, editors.
Leonidou, Leonidas C., editor.; Katsikeas, Constantine S., editor.; Samiee, Saeed, editor.; Aykol, Bilge, editor.
2018
HF1416
Available Online

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Title
Advances in global marketing : a research anthology / Leonidas C. Leonidou, Constantine S. Katsikeas, Saeed Samiee, Bilge Aykol, editors.
ISBN
9783319613857 (electronic book)
3319613855 (electronic book)
9783319613840
DOI
https://doi.org/10.1007/978-3-319-61385-7
Published
Cham, Switzerland : Springer, [2018]
Language
English
Description
1 online resource
Item Number
10.1007/978-3-319-61385-7 doi
Call Number
HF1416
Dewey Decimal Classification
658.8/48
Summary
This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility, and international marketing performance. With both theoretical and empirical contributions by prominent researchers from all over the world, the book highlights and advances extant knowledge on global marketing and offers recommendations for future research. It builds a useful reference for scholars, doctoral researchers, and senior students in international marketing/business.
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Digital File Characteristics
text file PDF
Source of Description
Online resource; title from PDF title page (viewed October 26, 2017).
Added Author
Leonidou, Leonidas C., editor.
Katsikeas, Constantine S., editor.
Samiee, Saeed, editor.
Aykol, Bilge, editor.
Available in Other Form
Print version: 9783319613840
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Record Appears in
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All Resources
International marketing research: A state-of-the-art review and the way forward.- Lean start-up' practices: Initial internationalization and evolving business models
Reverse internationalization: A review and suggestions for future research
The roles of INVs and their agents in the organization of marketing tasks
Home country institutional agents (HCIAs) as boundary spanners supporting SME internationalization
Exploring informal and formal learning activities as enablers of learning-by-exporting in small and medium sized firms
Strengthening innovation for greater exporting: A strategic path for developing country firms
Antecedents, marketing capabilities contingencies and performance consequences of innovative imitation orientation: A resource orchestration perspective
Comparative Thick Descripti on: Articulating similarities and differences in local beer consumption experience
Face concerns and purchase intentions: A cross-cultural perspective
The VCW-Value Creation Wheel: A framework for market selection and global growth
Market withdrawal, international orientation and international marketing: Effects on SME performance in foreign markets
Ethics, sustainability, and culture: A review and directions for research.

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