Augmented reality and virtual reality: empowering human, place and business / Timothy Jung, M. Claudia tom Dieck, editors.
Jung, Timothy, editor.; Dieck, M. Claudia tom, editor.
2018
QA76.9.A94 A94 2018
Available Online

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Title Augmented reality and virtual reality: empowering human, place and business / Timothy Jung, M. Claudia tom Dieck, editors.
ISBN 9783319640273 (electronic book)
3319640275 (electronic book)
9783319640266
3319640267
DOI https://doi.org/10.1007/978-3-319-64027-3
Published Cham, Switzerland : Springer, [2018]
Language English
Description 1 online resource (xi, 384 pages) : illustrations.
Item Number 10.1007/978-3-319-64027-3 doi
Call Number QA76.9.A94 A94 2018
Dewey Decimal Classification 006.8
Summary This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, and how new innovations provide opportunities for businesses to offer their customers unique services and experiences. Collecting the proceedings of the International AR & VR Conference held in Manchester, UK, in February 2017, the book advances the state of the art in AR and VR technologies and their applications in various industries such as tourism, hospitality, events, fashion, entertainment, retail, education and the gaming industry. The papers presented here cover the most significant topics within the field of AR and VR for both researchers and practitioners, approaching them from a business and management perspective.
Bibliography, etc. Note Includes bibliographical references.
Access Note Access limited to authorized users.
Digital File Characteristics text file PDF
Source of Description Description based on online resource; title from digital title page (viewed on September 22, 2017).
Added Author Jung, Timothy, editor.
Dieck, M. Claudia tom, editor.
Series Progress in IS.
Available in Other Form Print version: 9783319640266
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
Part I: Augmented and Virtual Reality in Tourism
Part II: Augmented and Virtual Reality in Retail and Fashion
Part III: Augmented and Virtual Reality in Business, Marketing and Storytelling
Part IV: Augmented and Virtual Reality in Healthcare and Defence
Part V: Augmented and Virtual Reality Design & Development
Part VI: Augmented and Virtual Reality in Industry.

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