Augmented reality and virtual reality: empowering human, place and business / Timothy Jung, M. Claudia tom Dieck, editors.

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Augmented reality and virtual reality: empowering human, place and business / Timothy Jung, M. Claudia tom Dieck, editors.

9783319640273 (electronic book)
3319640275 (electronic book)
9783319640266
3319640267

Cham, Switzerland : Springer, [2018]

English

1 online resource (xi, 384 pages) : illustrations.

10.1007/978-3-319-64027-3 doi

QA76.9.A94 A94 2018

006.8

This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, and how new innovations provide opportunities for businesses to offer their customers unique services and experiences. Collecting the proceedings of the International AR & VR Conference held in Manchester, UK, in February 2017, the book advances the state of the art in AR and VR technologies and their applications in various industries such as tourism, hospitality, events, fashion, entertainment, retail, education and the gaming industry. The papers presented here cover the most significant topics within the field of AR and VR for both researchers and practitioners, approaching them from a business and management perspective.

Includes bibliographical references.

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Description based on online resource; title from digital title page (viewed on September 22, 2017).

Progress in IS.

Print version: 9783319640266

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