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Industry trends in cloud computing : alternative business-to-business revenue models / David Dempsey, Felicity Kelliher.

Dempsey, David.; Kelliher, Felicity.
2018
QA76.585
Available Online
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Title
Industry trends in cloud computing : alternative business-to-business revenue models / David Dempsey, Felicity Kelliher.
Author
Dempsey, David.
ISBN
9783319639949 (electronic book)
3319639943 (electronic book)
3319639935
9783319639932
Publication Details
Cham : Palgrave MacMillan, ©2018.
Language
English
Description
1 online resource (227 pages)
Call Number
QA76.585
Dewey Decimal Classification
004.67/82
Summary
Exploring the Cloud Computing (CC) commercial landscape as it matures; this book asserts that the key ingredient in sustaining the Software as a Service (SaaS) business model is subscription renewal. Chronicling the evolution and future trajectory of the CC concept, the authors examine the new paradigm it is creating for the distribution of computer software applications among business-to-business (B2B) clients. CC enabled SaaS has been fundamentally changing the revenue expectations and business model for the application software industry, and impacting on how SaaS providers pursue, acquire and retain B2B clients. Securing SaaS subscription renewal is critical to the survival and prosperity of this business as attrition can have a significant impact on the financial viability of SaaS businesses based on this model. Focusing on the B2B client and the SaaS industry dependency on renewal subscriptions delivered through the CC channel, the primary research presented in this book seeks to examine the key drivers behind the B2B SaaS subscription renewal decision and, in doing so, to explore the recurring revenue framework for the Cloud SaaS business. .
Bibliography, etc. Note
Includes bibliographical references and index.
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Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Kelliher, Felicity.
Available in Other Form
Industry Trends in Cloud Computing : Alternative Business-to-Business Revenue Models.
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Chapter 1: Introduction
Chapter 2: Cloud Computing
Chapter 3: Cloud Computing: The Emergence of the 5th Utility
Chapter 4: Revenue Models and Pricing Strategies in the B2B SaaS Market
Chapter 5: Business-to-Business Client Relationships in the Cloud Computing Software as a Service Realm
Chapter 6: Recurring Revenue Framework Through a Cloud Computing Channel
Chapter 7: B2B Cloud Computing Software as a Service Revenue Model
Chapter 8: Recurring Revenue Model in Practice
Chapter 9: Conclusion and Next Steps. .

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