Electronic Commerce 2018 : a Managerial and Social Networks Perspective / by Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban.
Turban, Efraim, author.; Outland, Jon, author.; King, David, author.; Lee, Jae Kyu, author.; Liang, Ting-Peng, author.; Turban, Deborrah C., author.
2018
HF5548.32-HF5548.33
Available Online

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Title Electronic Commerce 2018 : a Managerial and Social Networks Perspective / by Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban.
Author Turban, Efraim, author.
Edition 9th ed. 2018.
ISBN 9783319587158
3319587153
9783319587141
3319587145
DOI https://doi.org/10.1007/978-3-319-58715-8
Published Cham : Springer International Publishing : Imprint : Springer, 2018.
Language English
Description 1 online resource (xxxviii, 636 pages) : illustrtaions
Item Number 10.1007/978-3-319-58715-8 doi
Call Number HF5548.32-HF5548.33
Dewey Decimal Classification 658.87
Summary This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people. The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook, LinkedIn and Instagram, and the trend toward conducting EC with mobile devices. Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company. Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.
Access Note Access limited to authorized users.
Digital File Characteristics text file PDF
Added Author Outland, Jon, author.
King, David, author.
Lee, Jae Kyu, author.
Liang, Ting-Peng, author.
Turban, Deborrah C., author.
Series Springer texts in business and economics.
Available in Other Form Print version: 9783319587141
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Chapter 1. Overview of Electronic Commerce
Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools
Chapter 3. Retailing in Electronic Commerce: Products and Services
Chapter 4. Business-to-Business E-Commerce
Chapter 5. Innovative EC Systems: From E-Government to E-Learning, E-Health, Sharing Economy and P2P Commerce
Chapter 6. Mobile Commerce and the Internet of Things
Chapter 7. Intelligent (Smart) E-Commerce
Chapter 8. Social Commerce: Foundations, Social Marketing, and Advertising
Chapter 9. Social Enterprise and Other Social Commerce Topics
Chapter 10. Marketing and Advertising in E-Commerce
Chapter 11. E-Commerce Security and Fraud Issues and Protections
Chapter 12. Electronic Commerce Payment Systems
Chapter 13. Order Fulfillment along the Supply Chain in E-Commerce
Chapter 14. EC Strategy, Globalization, SMEs and Implementation
Chapter 15. E-Commerce: Regulatory, Ethical, and Social Environments.

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