Back to the Future : Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference / Nina Krey, Patricia Rossi, editors.
2017
HF5415.13
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Title
Back to the Future : Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference / Nina Krey, Patricia Rossi, editors.
ISBN
9783319660233 (electronic book)
3319660233 (electronic book)
9783319660226
3319660233 (electronic book)
9783319660226
Published
Cham, Switzerland : Springer Nature , 2017.
Language
English
Description
1 online resource.
Call Number
HF5415.13
Dewey Decimal Classification
658.8
Access Note
Access limited to authorized users.
Source of Description
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Series
Developments in marketing science. Proceedings of the academy of marketing science.
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