The patent medicines industry in Georgian England : constructing the market by the potency of print / Alan Mackintosh.
2018
RM671.5.E5
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Can lend chapters, not whole ebooks
Details
Title
The patent medicines industry in Georgian England : constructing the market by the potency of print / Alan Mackintosh.
Author
Mackintosh, Alan, author.
ISBN
9783319697789 (electronic book)
3319697781 (electronic book)
9783319697772
3319697781 (electronic book)
9783319697772
Published
Cham, Switzerland : Palgrave Macmillan, [2018]
Language
English
Description
1 online resource : illustrations.
Call Number
RM671.5.E5
Dewey Decimal Classification
615.190941
Summary
In this book, the ownership, distribution and sale of patent medicines across Georgian England are explored for the first time, transforming our understanding of healthcare provision and the use of the printed word in that era. Patent medicines constituted a national industry which was largely popular, reputable and stable, not the visible manifestation of dishonest quackery as described later by doctors and many historians. Much of the distribution, promotion and sale of patent medicines was centrally controlled with directed advertising, specialisation, fixed prices and national procedures, and for the first time we can see the detailed working of a national market for a class of Georgian consumer goods. Furthermore, contemporaries were aware that changes in the consumers’ ‘imagination’ increased the benefits of patent medicines above the effects of their pharmaceutical components. As the imagination was altered by the printed word, print can be considered as an essential ingredient of patent medicines. This book will challenge the assumptions of all those interested in the medical, business or print history of the period.-- Provided by publisher.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (viewed December, 15, 2017).
Series
Medicine and biomedical sciences in modern history.
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Table of Contents
1. Introduction.- 2. The Status of Patent Medicines
3. Constructing the Industry.- 4. Connecting the Country.- 5. Supplying the Consumer.- 6. Persuading the Poorly
7. Utilising the Imagination as Therapy
8. Harnessing the Potency of Print
9. The Legacy of the Patent Medicines Industry.
3. Constructing the Industry.- 4. Connecting the Country.- 5. Supplying the Consumer.- 6. Persuading the Poorly
7. Utilising the Imagination as Therapy
8. Harnessing the Potency of Print
9. The Legacy of the Patent Medicines Industry.