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000825140 020__ $$a9783319697789$$q(electronic book)
000825140 020__ $$a3319697781$$q(electronic book)
000825140 020__ $$z9783319697772
000825140 035__ $$aSP(OCoLC)on1015239812
000825140 035__ $$aSP(OCoLC)1015239812
000825140 040__ $$aN$T$$beng$$erda$$epn$$cN$T$$dN$T$$dOCLCF$$dFIE
000825140 043__ $$ae-uk-en
000825140 049__ $$aISEA
000825140 050_4 $$aRM671.5.E5
000825140 08204 $$a615.190941$$223
000825140 1001_ $$aMackintosh, Alan,$$eauthor.
000825140 24514 $$aThe patent medicines industry in Georgian England :$$bconstructing the market by the potency of print /$$cAlan Mackintosh.
000825140 264_1 $$aCham, Switzerland :$$bPalgrave Macmillan,$$c[2018]
000825140 300__ $$a1 online resource :$$billustrations.
000825140 336__ $$atext$$btxt$$2rdacontent
000825140 337__ $$acomputer$$bc$$2rdamedia
000825140 338__ $$aonline resource$$bcr$$2rdacarrier
000825140 4901_ $$aMedicine and biomedical sciences in modern history
000825140 504__ $$aIncludes bibliographical references and index.
000825140 5050_ $$a1. Introduction.-  2. The Status of Patent Medicines -- 3. Constructing the Industry.-  4. Connecting the Country.-  5. Supplying the Consumer.-  6. Persuading the Poorly -- 7. Utilising the Imagination as Therapy -- 8. Harnessing the Potency of Print -- 9. The Legacy of the Patent Medicines Industry.
000825140 506__ $$aAccess limited to authorized users.
000825140 520__ $$aIn this book, the ownership, distribution and sale of patent medicines across Georgian England are explored for the first time, transforming our understanding of healthcare provision and the use of the printed word in that era. Patent medicines constituted a national industry which was largely popular, reputable and stable, not the visible manifestation of dishonest quackery as described later by doctors and many historians. Much of the distribution, promotion and sale of patent medicines was centrally controlled with directed advertising, specialisation, fixed prices and national procedures, and for the first time we can see the detailed working of a national market for a class of Georgian consumer goods. Furthermore, contemporaries were aware that changes in the consumers’ ‘imagination’ increased the benefits of patent medicines above the effects of their pharmaceutical components. As the imagination was altered by the printed word, print can be considered as an essential ingredient of patent medicines. This book will challenge the assumptions of all those interested in the medical, business or print history of the period.--$$cProvided by publisher.
000825140 588__ $$aOnline resource; title from PDF title page (viewed December, 15, 2017).
000825140 650_0 $$aPatent medicines$$zEngland$$xHistory$$y18th century.
000825140 650_0 $$aPatent medicines$$zEngland$$xHistory$$y19th century.
000825140 650_0 $$aAdvertising$$xMedicine$$zEngland.
000825140 830_0 $$aMedicine and biomedical sciences in modern history.
000825140 852__ $$bebk
000825140 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-69778-9$$zOnline Access$$91397441.1
000825140 909CO $$ooai:library.usi.edu:825140$$pGLOBAL_SET
000825140 980__ $$aEBOOK
000825140 980__ $$aBIB
000825140 982__ $$aEbook
000825140 983__ $$aOnline
000825140 994__ $$a92$$bISE