Economic perspectives on craft beer : a revolution in the global beer industry / Christian Garavaglia, Johan Swinnen, editors.
Garavaglia, Christian, editor.; Swinnen, Johan F. M., 1962- editor.
2018
HD9397
Available Online

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Title Economic perspectives on craft beer : a revolution in the global beer industry / Christian Garavaglia, Johan Swinnen, editors.
ISBN 9783319582351 (electronic book)
3319582356 (electronic book)
9783319582344
3319582348
Published Cham, Switzerland : Palgrave Macmillan, [2018]
Copyright ©2018
Language English
Description 1 online resource (494 pages) : illustrations
Call Number HD9397
Dewey Decimal Classification 338.7/66362
Summary This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective. The product standardization of large producers, the emergence of a new more sophisticated demand and set of consumers, the effect of contagion, and technology aspects are analyzed as the main determinants behind this 'revolution'. The worldwide perspective makes the project distinctive, presenting cases from many relevant countries, including the USA, Australia, Japan, China, UK, Belgium, Italy and many other EU countries.-- Provided by publisher.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Added Author Garavaglia, Christian, editor.
Swinnen, Johan F. M., 1962- editor.
Available in Other Form Economic perspectives on craft beer.
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Record Appears in Online Resources > Ebooks
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Part I. Overview
Part II. Country studies.

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