Marketing Transformation: Marketing Practice in an Ever Changing World : Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / edited by Patricia Rossi, Nina Krey.
2018
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Citation
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Details
Title
Marketing Transformation: Marketing Practice in an Ever Changing World : Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / edited by Patricia Rossi, Nina Krey.
ISBN
9783319687506
3319687506
3319687492
9783319687490
3319687506
3319687492
9783319687490
Published
Cham : Springer International Publishing : Imprint: Springer, 2018.
Language
English
Description
1 online resource (xxxi, 322 pages) : illustrations.
Item Number
10.1007/978-3-319-68750-6 doi
Access Note
Access limited to authorized users.
Digital File Characteristics
text file PDF
Added Author
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science.
Available in Other Form
Print version: 9783319687490
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