Sport entrepreneurship : developing and sustaining an entrepreneurial sports culture / Vanessa Ratten.
Ratten, Vanessa, author.
2018
HB615 .R38 2018
Available Online

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Title Sport entrepreneurship : developing and sustaining an entrepreneurial sports culture / Vanessa Ratten.
Author Ratten, Vanessa, author.
ISBN 9783319730103 (electronic book)
331973010X (electronic book)
3319730096
9783319730097
DOI https://doi.org/10.1007/978-3-319-73010-3
Published Cham, Switzerland : Springer, [2018]
Language English
Description 1 online resource.
Item Number 10.1007/978-3-319-73010-3 doi
Call Number HB615 .R38 2018
Dewey Decimal Classification 658.4/21
Summary This book introduces the structure, economic arguments, and business strategies for entrepreneurship in sport. Here, the entrepreneurial process is usually initiated by organizations, people or governments who are embedded in both economic and social contexts. The development of technologies that have enhanced the diffusion of information and the creation of new international markets has impacted sports entrepreneurship activities. The goal of this book is to introduce readers to emerging issues in sport entrepreneurship and management. The book focuses on the role of entrepreneurship in the sports context by examining how to leverage the opportunities that arise from networks and optimize resources by identifying where they can most effectively be put to use. As a unique discipline, sport entrepreneurship helps to identify the conditions under which and the processes in which upcoming business ventures need to be pursued. The book will be useful for sports organizations, athletes and government organizations promoting the use of entrepreneurship to generate competitive advantages on the global marketplace.
Access Note Access limited to authorized users.
Digital File Characteristics text file PDF
Source of Description Online resource; title from digital title page (viewed on March 06, 2018).
Series Management for professionals.
Available in Other Form Print version: 9783319730097
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
An Introduction to Sport Entrepreneurship
The Sport Industry and Entrepreneurship
Game Changes in Sport: The Role of Innovation and Creativity
Athlete Entrepreneurs
Perspectives of Sport Entrepreneurship
Sport Business and Entrepreneurship
System Processes in Sport Entrepreneurship
Ethics and Sport Entrepreneurship
Sport Entrepreneurship Education and Policy
The Future for Sport Entrepreneurship.

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