Chinese consumers and the fashion market / Yingjiao Xu, Ting Chi, Jin Su, editors.
Xu, Yingjiao, editor.; Chi, Ting, editor.; Su, Jin, editor.
2018
HD9940
Available Online

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Online Access
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Can lend chapters, not whole ebooks

Details

Title
Chinese consumers and the fashion market / Yingjiao Xu, Ting Chi, Jin Su, editors.
ISBN
9789811084294 (electronic book)
9811084297 (electronic book)
9789811084287
9811084289
DOI
https://doi.org/10.1007/978-981-10-8429-4
Published
Singapore : Springer, [2018]
Language
English
Description
1 online resource.
Item Number
10.1007/978-981-10-8429-4 doi
Call Number
HD9940
Dewey Decimal Classification
687.0688
Summary
This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Digital File Characteristics
text file PDF
Source of Description
Online resource; title from PDF title page (viewed March 13, 2018).
Added Author
Xu, Yingjiao, editor.
Chi, Ting, editor.
Su, Jin, editor.
Series
Springer series in fashion business.
Available in Other Form
Print version: 9789811084287
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
Part 1: Introduction of the Chinese Fashion Market
Part 1.1: overview of the Chinese Fashion Market
Part 1.2: Re-evaluating the Market Potential: a perspective of domestic fashion brands
Part 1.3: Too big to lose: a perspective of global fashion brands in the Chinese market
Part 2: Consumers in the Chinese Fashion Market
Part 2.1: The rising middle class and luxury fashion consumption Part 2. 2: self-identity and aspirational consumption: a perspective of young consumers
Part 2.3: fashion consumption vs. sustainability
Part 3: Modern Vs. Traditional Chinese Consumers
Part 3. 1: Brand consciousness and fashion consumption
Part 3. 2: social media engagement and fashion consumption Part 3.3: mobile shopping and fashion consciousness
Part 4: Challenges and opportunities in the Chinese Fashion Market
Part 4.1: Are Chinese loyal consumers? –exploration of Chinese multi-brand loyalty
Part 4. 2: Global vs. Domestic fashion brands: where do Chinese consumers stand?
Part 4.3: Fashion Counterfeits: are consumers the only one to blame?.

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