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000826776 019__ $$a1028649416$$a1028840921$$a1029075605$$a1033650205
000826776 020__ $$a9789811084294$$q(electronic book)
000826776 020__ $$a9811084297$$q(electronic book)
000826776 020__ $$z9789811084287
000826776 020__ $$z9811084289
000826776 0247_ $$a10.1007/978-981-10-8429-4$$2doi
000826776 035__ $$aSP(OCoLC)on1028552386
000826776 035__ $$aSP(OCoLC)1028552386$$z(OCoLC)1028649416$$z(OCoLC)1028840921$$z(OCoLC)1029075605$$z(OCoLC)1033650205
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000826776 049__ $$aISEA
000826776 050_4 $$aHD9940
000826776 08204 $$a687.0688$$223
000826776 24500 $$aChinese consumers and the fashion market /$$cYingjiao Xu, Ting Chi, Jin Su, editors.
000826776 264_1 $$aSingapore :$$bSpringer,$$c[2018]
000826776 300__ $$a1 online resource.
000826776 336__ $$atext$$btxt$$2rdacontent
000826776 337__ $$acomputer$$bc$$2rdamedia
000826776 338__ $$aonline resource$$bcr$$2rdacarrier
000826776 347__ $$atext file$$bPDF$$2rda
000826776 4901_ $$aSpringer series in fashion business
000826776 504__ $$aIncludes bibliographical references.
000826776 5050_ $$aPart 1: Introduction of the Chinese Fashion Market -- Part 1.1: overview of the Chinese Fashion Market -- Part 1.2: Re-evaluating the Market Potential: a perspective of domestic fashion brands -- Part 1.3: Too big to lose: a perspective of global fashion brands in the Chinese market -- Part 2: Consumers in the Chinese Fashion Market -- Part 2.1: The rising middle class and luxury fashion consumption Part 2. 2: self-identity and aspirational consumption: a perspective of young consumers -- Part 2.3: fashion consumption vs. sustainability -- Part 3: Modern Vs. Traditional Chinese Consumers -- Part 3. 1: Brand consciousness and fashion consumption -- Part 3. 2: social media engagement and fashion consumption Part 3.3: mobile shopping and fashion consciousness -- Part 4: Challenges and opportunities in the Chinese Fashion Market -- Part 4.1: Are Chinese loyal consumers? –exploration of Chinese multi-brand loyalty -- Part 4. 2: Global vs. Domestic fashion brands: where do Chinese consumers stand? -- Part 4.3: Fashion Counterfeits: are consumers the only one to blame?.
000826776 506__ $$aAccess limited to authorized users.
000826776 520__ $$aThis book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.
000826776 588__ $$aOnline resource; title from PDF title page (viewed March 13, 2018).
000826776 650_0 $$aFashion merchandising$$zChina.
000826776 650_0 $$aLuxuries$$zChina.
000826776 650_0 $$aConsumers$$zChina.
000826776 650_0 $$aFashion$$zChina.
000826776 7001_ $$aXu, Yingjiao,$$eeditor.
000826776 7001_ $$aChi, Ting,$$eeditor.
000826776 7001_ $$aSu, Jin,$$eeditor.
000826776 77608 $$iPrint version: $$z9811084289$$z9789811084287$$w(OCoLC)1020027642
000826776 830_0 $$aSpringer series in fashion business.
000826776 852__ $$bebk
000826776 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-981-10-8429-4$$zOnline Access$$91397441.1
000826776 909CO $$ooai:library.usi.edu:826776$$pGLOBAL_SET
000826776 980__ $$aEBOOK
000826776 980__ $$aBIB
000826776 982__ $$aEbook
000826776 983__ $$aOnline
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