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Intro; Preface; Acknowledgments; Contents; Introduction; 1 Analyzing the Audience, Purpose, and Occasion; Analyze who your audience is, why they are reading, and what they know; Analyze how much persuasion your document requires; Account for the document's occasion: the form, formality, and politics; References; 2 Balancing Precision with Clarity; Choose the right word; Avoid needless complexity; Balance precision and clarity in illustrations; References; 3 Avoiding Ambiguity; Avoid words with multiple interpretations; Consider the ordering of words, especially the word only
Be selective with it and avoid the standalone thisInsert commas after introductory phrases and clauses; References; 4 Sustaining Energy; Select energetic verbs; Rely on concrete nouns; Be concise; References; 5 Connecting Your Ideas; Begin each new sentence in a way that connects with the one before; Integrate equations into paragraphs; Connect illustrations with the text; References; 6 Beginning with the Familiar; Select a first sentence that not only orients, but also takes a significant step; Map sections in which readers could become lost
If you cannot avoid an unfamiliar term, then define itAnchor illustrations in the familiar; References; 7 Organizing the Content for the Audience; A title specifies the scope of the work; The introduction prepares readers for the middle; The middle presents the work in a logical and persuasive fashion; The conclusion summarizes the middle and provides a future perspective; References; 8 Providing Proper Emphasis; Emphasize details with wording; Emphasize details with repetition; Emphasize details with placement; Move larger blocks of secondary information into appendices; References
9 Adapting Your Style to Emails, Instructions, and ProposalsAn effective email is a balance between I and you; Instructions rely on numbered lists; A proposal is an argument for how to solve a problem; References; 10 Using Your Writing Time Efficiently; Preparation puts you into a position to succeed; For long documents, draft at least one page a day; Revising allows writers who struggle to create documents that excel; Finishing focuses on correcting, not on improving; References; Conclusion; Grammar:Recognizing Whata Sentence Isand Is Not; Punctuation: HelpingReaders NavigateYour Sentences
Usage: AvoidingEgregious ErrorsFormat: DressingDocumentsfor Success; Glossary; Index
Be selective with it and avoid the standalone thisInsert commas after introductory phrases and clauses; References; 4 Sustaining Energy; Select energetic verbs; Rely on concrete nouns; Be concise; References; 5 Connecting Your Ideas; Begin each new sentence in a way that connects with the one before; Integrate equations into paragraphs; Connect illustrations with the text; References; 6 Beginning with the Familiar; Select a first sentence that not only orients, but also takes a significant step; Map sections in which readers could become lost
If you cannot avoid an unfamiliar term, then define itAnchor illustrations in the familiar; References; 7 Organizing the Content for the Audience; A title specifies the scope of the work; The introduction prepares readers for the middle; The middle presents the work in a logical and persuasive fashion; The conclusion summarizes the middle and provides a future perspective; References; 8 Providing Proper Emphasis; Emphasize details with wording; Emphasize details with repetition; Emphasize details with placement; Move larger blocks of secondary information into appendices; References
9 Adapting Your Style to Emails, Instructions, and ProposalsAn effective email is a balance between I and you; Instructions rely on numbered lists; A proposal is an argument for how to solve a problem; References; 10 Using Your Writing Time Efficiently; Preparation puts you into a position to succeed; For long documents, draft at least one page a day; Revising allows writers who struggle to create documents that excel; Finishing focuses on correcting, not on improving; References; Conclusion; Grammar:Recognizing Whata Sentence Isand Is Not; Punctuation: HelpingReaders NavigateYour Sentences
Usage: AvoidingEgregious ErrorsFormat: DressingDocumentsfor Success; Glossary; Index