TY  - GEN
N2  - Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.
DO  - 10.1007/978-3-319-51127-6
DO  - doi
AB  - Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.
T1  - Advances in luxury brand management /
DA  - [2017]
CY  - Cham, Switzerland :
AU  - Kapferer, Jean-Noël,
AU  - Kernstock, Joachim,
AU  - Brexendorf, Tim Oliver,
AU  - Powell, Shaun M.,
CN  - HD9999.L852
PB  - Palgrave Macmillan,
PP  - Cham, Switzerland :
PY  - [2017]
N1  - Conclusions and Further Research Steps.
ID  - 827421
KW  - Luxuries
KW  - Luxury goods industry.
KW  - Brand name products
KW  - Branding (Marketing)
SN  - 9783319511276
SN  - 3319511270
TI  - Advances in luxury brand management /
LK  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-51127-6
UR  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-51127-6
ER  -