Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions / Hester van Herk, Carlos J. Torelli, editors.
Herk, Hester van, 1961- editor.; Torelli, Carlos J., editor.
2017
HC79.C6
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Title Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions / Hester van Herk, Carlos J. Torelli, editors.
ISBN 9783319650913 (electronic book)
3319650912 (electronic book)
9783319650906
3319650904
DOI https://doi.org/10.1007/978-3-319-65091-3
Published Cham, Switzerland : Springer, [2017]
Copyright ©2017
Language English
Description 1 online resource : illustrations
Item Number 10.1007/978-3-319-65091-3 doi
Call Number HC79.C6
Dewey Decimal Classification 339.47
Summary This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods. Beginning with conceptualizing and quantifying culture at the national level, the volume then moves to individual levels of analysis of consumer decision-making, examining consumer data as they affect business decisions in marketing products internationally. The resulting work synthesizes the consumer science, international business, and consumer psychology literatures for a deeper understanding of all three disciplines and pathways to future research as cultures interact and tastes evolve. Among the topics covered: Culture as a driver of individual and national consumer behavior. Consumer culture-based attitudes toward buying foreign versus domestic products. Country-of-origin effects: consumer perceptions of international products. The roles of cultural influences in product branding. Cultural aspects of consumer-brand relationships. Consumer behavior in the emerging marketplace of subsistence countries. This attention to both national detail and individual nuance makes Cross-Cultural Issues in Consumer Science and Consumer Psychology an instructive and highly useful reference for scholars and students in consumer psychology, cross-cultural psychology, marketing, international business, as well as professionals in these areas.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Digital File Characteristics text file PDF
Source of Description Online resource; title from PDF title page (viewed October 25, 2017).
Added Author Herk, Hester van, 1961- editor.
Torelli, Carlos J., editor.
Available in Other Form Print version: 9783319650906
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Contents; Chapter 1: Advancing Our Understanding of Cross-ƯCultural Issues in Consumer Science and Consumer Psychology; Key Issues in Cross-Cultural Consumer Science and Consumer Psychology; Culture and Its Impact on Business Performance and Decisions; Methodological Issues for Conducting Cross-Cultural Research; Conclusion and Look into the Future; References; Chapter 2: Culture at the Country Level; Introduction; Culture at the Country Level; Frameworks of National Culture.

Historical Background of National Culture Studies Leading Frameworks of National Culture; Conceptual and Operational Foundations of the National Culture Frameworks; Shared Conceptual Foundation: A Dimensional Framework of Culture; Shared Conceptual Foundation: Nations as a Unit of Analysis; Shared Operational Foundation: Reliance on Aggregated Individual-Level Survey Data; Instrument and Questionnaire Design; Language and Cross-Cultural Translation of Survey Items; Sampling and Representativeness.

Limitations and Debates in the National Culture Literature Cultural Bias and Ethnocentrism; The Validity and Relevance of Dimensional Frameworks; Individuals and National Culture as a Dependent Variable; Cultural Change and National Culture in a Globalizing World; Concluding Remarks; References; Chapter 3: Putting the Pieces Together: Culture and the Person; Introduction; How Culture Impacts Individuals; Internalized Individual Value Systems; Contextual Issues: Culture as Situated Cognition.

Activation/Priming of Cultural Mind-Sets and Biculturalism Putting It All Together: When and Why Culture Matters; References; Chapter 4: Culture and Consumer Behavior; Introduction; Modeling Cross-Cultural Consumer Behavior; Cultural Syndromes; Dynamic Constructivist Theory of Culture; Modeling Consumer Behavior Using the Individualism-Collectivism Distinction; Attention, Perception, and Information Processing; Self-Presentation; Persuasion; The Explanatory Power of the Vertical-Horizontal Distinction.

Attention, Perception, and Information Processing Self-Presentation; Persuasion; Explaining Consumer Behavior Using the Dynamic Constructivist Theory of Culture; Considerations for Future Research; References; Chapter 5: Is It Culture? A Pragmatic Approach to Cross-ƯCultural Analysis; Introduction; The Concept and Locus of Culture; Internal and External Culture; Relativism and Universalism; Coherence of Cross-Cultural Differences; Population Level and Individual Level; Culture as Static or Dynamic.

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