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Table of Contents
Contents; Chapter 1: Advancing Our Understanding of Cross-ƯCultural Issues in Consumer Science and Consumer Psychology; Key Issues in Cross-Cultural Consumer Science and Consumer Psychology; Culture and Its Impact on Business Performance and Decisions; Methodological Issues for Conducting Cross-Cultural Research; Conclusion and Look into the Future; References; Chapter 2: Culture at the Country Level; Introduction; Culture at the Country Level; Frameworks of National Culture.
Historical Background of National Culture Studies Leading Frameworks of National Culture; Conceptual and Operational Foundations of the National Culture Frameworks; Shared Conceptual Foundation: A Dimensional Framework of Culture; Shared Conceptual Foundation: Nations as a Unit of Analysis; Shared Operational Foundation: Reliance on Aggregated Individual-Level Survey Data; Instrument and Questionnaire Design; Language and Cross-Cultural Translation of Survey Items; Sampling and Representativeness.
Limitations and Debates in the National Culture Literature Cultural Bias and Ethnocentrism; The Validity and Relevance of Dimensional Frameworks; Individuals and National Culture as a Dependent Variable; Cultural Change and National Culture in a Globalizing World; Concluding Remarks; References; Chapter 3: Putting the Pieces Together: Culture and the Person; Introduction; How Culture Impacts Individuals; Internalized Individual Value Systems; Contextual Issues: Culture as Situated Cognition.
Activation/Priming of Cultural Mind-Sets and Biculturalism Putting It All Together: When and Why Culture Matters; References; Chapter 4: Culture and Consumer Behavior; Introduction; Modeling Cross-Cultural Consumer Behavior; Cultural Syndromes; Dynamic Constructivist Theory of Culture; Modeling Consumer Behavior Using the Individualism-Collectivism Distinction; Attention, Perception, and Information Processing; Self-Presentation; Persuasion; The Explanatory Power of the Vertical-Horizontal Distinction.
Attention, Perception, and Information Processing Self-Presentation; Persuasion; Explaining Consumer Behavior Using the Dynamic Constructivist Theory of Culture; Considerations for Future Research; References; Chapter 5: Is It Culture? A Pragmatic Approach to Cross-ƯCultural Analysis; Introduction; The Concept and Locus of Culture; Internal and External Culture; Relativism and Universalism; Coherence of Cross-Cultural Differences; Population Level and Individual Level; Culture as Static or Dynamic.
Historical Background of National Culture Studies Leading Frameworks of National Culture; Conceptual and Operational Foundations of the National Culture Frameworks; Shared Conceptual Foundation: A Dimensional Framework of Culture; Shared Conceptual Foundation: Nations as a Unit of Analysis; Shared Operational Foundation: Reliance on Aggregated Individual-Level Survey Data; Instrument and Questionnaire Design; Language and Cross-Cultural Translation of Survey Items; Sampling and Representativeness.
Limitations and Debates in the National Culture Literature Cultural Bias and Ethnocentrism; The Validity and Relevance of Dimensional Frameworks; Individuals and National Culture as a Dependent Variable; Cultural Change and National Culture in a Globalizing World; Concluding Remarks; References; Chapter 3: Putting the Pieces Together: Culture and the Person; Introduction; How Culture Impacts Individuals; Internalized Individual Value Systems; Contextual Issues: Culture as Situated Cognition.
Activation/Priming of Cultural Mind-Sets and Biculturalism Putting It All Together: When and Why Culture Matters; References; Chapter 4: Culture and Consumer Behavior; Introduction; Modeling Cross-Cultural Consumer Behavior; Cultural Syndromes; Dynamic Constructivist Theory of Culture; Modeling Consumer Behavior Using the Individualism-Collectivism Distinction; Attention, Perception, and Information Processing; Self-Presentation; Persuasion; The Explanatory Power of the Vertical-Horizontal Distinction.
Attention, Perception, and Information Processing Self-Presentation; Persuasion; Explaining Consumer Behavior Using the Dynamic Constructivist Theory of Culture; Considerations for Future Research; References; Chapter 5: Is It Culture? A Pragmatic Approach to Cross-ƯCultural Analysis; Introduction; The Concept and Locus of Culture; Internal and External Culture; Relativism and Universalism; Coherence of Cross-Cultural Differences; Population Level and Individual Level; Culture as Static or Dynamic.