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000827528 019__ $$a1011679807
000827528 020__ $$a9783319517506$$q(electronic book)
000827528 020__ $$a3319517503$$q(electronic book)
000827528 020__ $$z331951749X
000827528 020__ $$z9783319517490
000827528 035__ $$aSP(OCoLC)on1012344984
000827528 035__ $$aSP(OCoLC)1012344984$$z(OCoLC)1011679807
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000827528 050_4 $$aHF5548.2
000827528 08204 $$a658.4/038$$223
000827528 1001_ $$aLópez Lubián, Francisco J.,$$eauthor.
000827528 24510 $$aValue in a digital world :$$bhow to assess business models and measure value in a digital world /$$cFrancisco J. López Lubían, José Esteves.
000827528 264_1 $$a[Cham, Switzerland] :$$bPalgrave Macmillan,$$c2017.
000827528 300__ $$a1 online resource.
000827528 336__ $$atext$$btxt$$2rdacontent
000827528 337__ $$acomputer$$bc$$2rdamedia
000827528 338__ $$aonline resource$$bcr$$2rdacarrier
000827528 504__ $$aIncludes bibliographical references and index.
000827528 506__ $$aAccess limited to authorized users.
000827528 520__ $$aAn in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework for assessing the value of digital businesses. Assessing the value of traditional business was easy. There are hard, well tested metrics and tangible, measurable assets you can literally kick the tyres of. But how do you measure the value of something that consists of little more than bits of information, brand awareness and a compelling idea? In the winner takes all digital world how do you know if this idea is one that will attract billions of dedicated users or a few thousand fleeting trialists? And, most importantly, how do you assess whether any given business model is robust enough to make billions or flawed in a way that will lose millions? Lopez Lubian and Esteves look at what economic value means in a digital world, and argue for a shift from traditional value metrics to digital value metrics. Through high profile case studies they examine the process of valuation in the digital world - examining the challenges of making objective judgments from subjective information and how to assess the value of data. Next they analyse in depth a number of different digital business models from the perspective of delivering value to investors, stakeholders and society at large. Finally they present a framework model for assessing value in digital business.
000827528 588__ $$aDescription based on print version record.
000827528 650_0 $$aBusiness$$xData processing.
000827528 650_0 $$aBusiness enterprises$$xValuation.
000827528 650_0 $$aInformation technology$$xManagement.
000827528 650_0 $$aKnowledge management.
000827528 650_0 $$aBusiness enterprises$$xComputer networks.
000827528 650_0 $$aSocial media.
000827528 7001_ $$aEsteves, José,$$d1970-$$eauthor.
000827528 77608 $$iPrint version:$$aLópez Lubián, Francisco J.$$tValue in a Digital World : How to assess business models and measure value in a digital world$$dCham : Springer International Publishing,c2017$$z9783319517490
000827528 852__ $$bebk
000827528 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-51750-6$$zOnline Access$$91397441.1
000827528 909CO $$ooai:library.usi.edu:827528$$pGLOBAL_SET
000827528 980__ $$aEBOOK
000827528 980__ $$aBIB
000827528 982__ $$aEbook
000827528 983__ $$aOnline
000827528 994__ $$a92$$bISE