Readings in contemporary marketing / edited by Eugene M. Johnson, Ray S. House, Carl D. McDaniel, Jr.
1977
HF5415 .J535 1977 (Mapit)
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Details
Title
Readings in contemporary marketing / edited by Eugene M. Johnson, Ray S. House, Carl D. McDaniel, Jr.
Author
Johnson, Eugene M., comp.
Edition
2d ed.
ISBN
0030190118
Publication Details
Hinsdale, Ill. : Dryden Press, c1977.
Language
English
Description
347 p. ; 24 cm.
Call Number
HF5415 .J535 1977
Dewey Decimal Classification
658.8/008
Bibliography, etc. Note
Includes bibliographical references.
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