Readings in contemporary marketing /: edited by Eugene M. Johnson, Ray S. House, Carl D. McDaniel, Jr.

Name: Readings in contemporary marketing / edited by Eugene M. Johnson, Ray S. House, Carl D. McDaniel, Jr.
ISBN: 0030190118

Readings in contemporary marketing / edited by Eugene M. Johnson, Ray S. House, Carl D. McDaniel, Jr.

Johnson, Eugene M., compiler.

1977

HF5415 .J535 1977 (Mapit)

Available at General Collection

Formats

Title

Readings in contemporary marketing / edited by Eugene M. Johnson, Ray S. House, Carl D. McDaniel, Jr.

Author

Edition

Second edition.

ISBN

0030190118

Published

Hinsdale, Ill. : Dryden Press, [1977]

Copyright

Language

English

Description

347 pages ; 24 cm

Call Number

HF5415 .J535 1977

Dewey Decimal Classification

658.8/008

Bibliography, etc. Note

Includes bibliographical references.

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