000837679 000__ 02310cam\a2200433Ii\4500
000837679 001__ 837679
000837679 005__ 20210515150817.0
000837679 006__ m\\\\\o\\d\\\\\\\\
000837679 007__ cr\cn\nnnunnun
000837679 008__ 180404s2018\\\\enka\\\\ob\\\\001\0\eng\d
000837679 020__ $$a9780429016349$$q(electronic book)
000837679 020__ $$a0429016344$$q(electronic book)
000837679 020__ $$z9781138580787
000837679 035__ $$a(NhCcYBP)EBC5331543
000837679 040__ $$aNhCcYBP$$cNhCcYBP
000837679 050_4 $$aHD9999.P3932$$bH67 2018
000837679 08204 $$a668/.540688$$223
000837679 1001_ $$aHoroszko, Nithda,$$eauthor.
000837679 24510 $$aUnderstanding the marketing exceptionality of prestige perfumes /$$cNithda Horoszko, David Moskowitz and Howard Moskowitz.
000837679 250__ $$a1st Edition.
000837679 264_1 $$aLondon :$$bRoutledge,$$c2018.
000837679 300__ $$a1 online resource :$$billustrations.
000837679 336__ $$atext$$btxt$$2rdacontent
000837679 337__ $$acomputer$$bc$$2rdamedia
000837679 338__ $$aonline resource$$bcr$$2rdacarrier
000837679 500__ $$a"Routledge Focus."
000837679 504__ $$aIncludes bibliographical references and index.
000837679 5050_ $$aMoving from a luxury market to a "mass luxury" market -- The principle of affinity and DNA of a brand -- Motivations for buying a prestige perfume -- Introduction the notion of DNA for a perfume brand -- Discovering & pinpointing the brand DNA of five great perfume brands -- Valuing perfume lines according to the specific criteria of the brand DNA -- A case study to explicate the method -- How to develop a second/third (or further) perfume of a brand -- Inside the mind : expectations about one's perfume -- About the niche brands -- What we should keep in mind regarding prestige perfumes -- The mass market perfumes -- About body sprays -- Summary of the rules for each of the three perfume categories -- Index.
000837679 506__ $$aAccess limited to authorized users
000837679 533__ $$aElectronic reproduction.$$bAnn Arbor, MI$$nAvailable via World Wide Web.
000837679 588__ $$aVendor-supplied metadata.
000837679 650_0 $$aPerfumes$$xMarketing.
000837679 650_0 $$aPerfumes industry$$xManagement.
000837679 7001_ $$aMoskowitz, David,$$eauthor.
000837679 7001_ $$aMoskowitz, Howard R.,$$eauthor.
000837679 7102_ $$aProQuest (Firm)
000837679 852__ $$bebk
000837679 85640 $$3GOBI DDA$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5331543$$zOnline Access
000837679 909CO $$ooai:library.usi.edu:837679$$pGLOBAL_SET
000837679 980__ $$aEBOOK
000837679 980__ $$aBIB
000837679 982__ $$aEbook
000837679 983__ $$aOnline