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000837729 001__ 837729
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000837729 008__ 180701s2018\\\\okuaf\\\ob\\\\001\0\eng\d
000837729 020__ $$a9780806161402$$q(electronic book)
000837729 020__ $$a080616140X$$q(electronic book)
000837729 020__ $$z9780806160108
000837729 020__ $$z0806160101
000837729 035__ $$a(NhCcYBP)EBC5399315
000837729 040__ $$aNhCcYBP$$cNhCcYBP
000837729 043__ $$an-us---
000837729 050_4 $$aHF5415.1$$b.D593 2018
000837729 08204 $$a381.0973$$223
000837729 1001_ $$aDobrow, Joe,$$eauthor.
000837729 24510 $$aPioneers of promotion :$$bhow press agents for Buffalo Bill, P.T. Barnum, and the World's Columbian Exposition created modern marketing /$$cJoe Dobrow.
000837729 250__ $$aFirst edition.
000837729 264_1 $$aNorman, OK :$$bUniversity of Oklahoma Press,$$c[2018]
000837729 300__ $$a1 online resource (xiv, 391 pages, 16 unnumbered pages of plates) :$$billustrations.
000837729 336__ $$atext$$btxt$$2rdacontent
000837729 337__ $$acomputer$$bc$$2rdamedia
000837729 338__ $$aonline resource$$bcr$$2rdacarrier
000837729 4901_ $$aWilliam F. Cody series on the history and culture of the American West ;$$vvolume 5
000837729 504__ $$aIncludes bibliographical references and index.
000837729 5050_ $$aAuthor's note -- Burying a legend -- The big tent of P.T. Barnum and Tody Hamilton -- Boom or boost : promoting the West -- The hero Cody and the mythmaker Burke -- The news maker, Moses P. Handy -- Birth and growth of the wild west -- Evolution of a marketing virtuoso -- The battle for the World's Fair -- The department of publicity and promotion -- 1893 -- Denouement -- Legacies -- Epilogue.
000837729 506__ $$aAccess limited to authorized users
000837729 533__ $$aElectronic reproduction.$$bAnn Arbor, MI$$nAvailable via World Wide Web.
000837729 588__ $$aDescription based on print version record.
000837729 60010 $$aBurke, John M.,$$d-1917.
000837729 60010 $$aBarnum, P. T.$$q(Phineas Taylor),$$d1810-1891.
000837729 60010 $$aHandy, Moses P.$$q(Moses Purnell),$$d1847-1898.
000837729 650_0 $$aMarketing$$zUnited States$$xHistory$$y19th century.
000837729 650_0 $$aAdvertising$$zUnited States$$xHistory$$y19th century.
000837729 7102_ $$aProQuest (Firm)
000837729 77608 $$iPrint version: $$z9780806160108$$z0806160101$$w(DLC)  2017055309
000837729 830_0 $$aWilliam F. Cody series on the history and culture of the American West ;$$vv. 5.
000837729 852__ $$bebk
000837729 85640 $$3GOBI DDA$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5399315$$zOnline Access
000837729 909CO $$ooai:library.usi.edu:837729$$pGLOBAL_SET
000837729 980__ $$aEBOOK
000837729 980__ $$aBIB
000837729 982__ $$aEbook
000837729 983__ $$aOnline