000837740 000__ 02151cam\a2200445\i\4500 000837740 001__ 837740 000837740 005__ 20210515150826.0 000837740 006__ m\\\\\o\\d\\\\\\\\ 000837740 007__ cr\un\nnnunnun 000837740 008__ 171129s2018\\\\cau\\\\\ob\\\\001\0\eng\d 000837740 010__ $$a 2017057473 000837740 020__ $$a9781503606425$$q(electronic book) 000837740 020__ $$a1503606422$$q(electronic book) 000837740 020__ $$z9781503600867 000837740 035__ $$a(NhCcYBP)EBC5400999 000837740 040__ $$aNhCcYBP$$cNhCcYBP 000837740 042__ $$apcc 000837740 050_4 $$aHF5413$$b.D45 2018 000837740 08200 $$a658.8/02$$223 000837740 1001_ $$aDelmas, Magali A.,$$eauthor. 000837740 24514 $$aThe green bundle :$$bpairing the market with the planet /$$cMagali A. Delmas with David Colgan. 000837740 264_1 $$aStanford, California :$$bStanford Business Books, an imprint of Stanford University Press,$$c[2018] 000837740 300__ $$a1 online resource. 000837740 336__ $$atext$$btxt$$2rdacontent 000837740 337__ $$acomputer$$bc$$2rdamedia 000837740 338__ $$aonline resource$$bcr$$2rdacarrier 000837740 504__ $$aIncludes bibliographical references and index. 000837740 5050_ $$aWhat sustainability has come to mean -- The green bundle -- No substitute for quality -- A status update -- A healthy perspective -- Put money in context -- An emotional connection -- The pitfalls of greenwashing -- Sending a clear signal -- Conclusion : reaching the convenient environmentalist. 000837740 506__ $$aAccess limited to authorized users 000837740 533__ $$aElectronic reproduction.$$bAnn Arbor, MI$$nAvailable via World Wide Web. 000837740 588__ $$aDescription based on online resource; title from digital title page (viewed on June 20, 2018). 000837740 650_0 $$aGreen marketing. 000837740 650_0 $$aGreen products. 000837740 650_0 $$aConsumer behavior$$xEnvironmental aspects. 000837740 7001_ $$aColgan, David,$$d1979-$$eauthor. 000837740 7102_ $$aProQuest (Firm) 000837740 77608 $$iPrint version:$$aDelmas, Magali A.$$tGreen bundle.$$dStanford, California : Stanford Business Books, an imprint of Stanford University Press, 2018$$z9781503600867$$w(DLC) 2017054456 000837740 852__ $$bebk 000837740 85640 $$3GOBI DDA$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5400999$$zOnline Access 000837740 909CO $$ooai:library.usi.edu:837740$$pGLOBAL_SET 000837740 980__ $$aEBOOK 000837740 980__ $$aBIB 000837740 982__ $$aEbook 000837740 983__ $$aOnline