TY  - GEN
AB  - This is an accessible A-Z guide to all areas of marketing. Covering traditional techniques and theories as well as the latest terms and concepts in e-marketing and search engine optimization, this is the ideal reference for students and practitioners of marketing.
AU  - Doyle, Charles,
CN  - Oxford Reference Online
CN  - HF5412
ET  - 4th edition.
ID  - 837832
KW  - Marketing
LK  - https://univsouthin.idm.oclc.org/login?url=http://oxfordreference.com/view/10.1093/acref/9780198736424.001.0001/acref-9780198736424
N2  - This is an accessible A-Z guide to all areas of marketing. Covering traditional techniques and theories as well as the latest terms and concepts in e-marketing and search engine optimization, this is the ideal reference for students and practitioners of marketing.
SN  - 9780191800221
T1  - A dictionary of marketing /
TI  - A dictionary of marketing /
UR  - https://univsouthin.idm.oclc.org/login?url=http://oxfordreference.com/view/10.1093/acref/9780198736424.001.0001/acref-9780198736424
ER  -