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000837832 020__ $$a9780191800221$$q(electronic book)
000837832 035__ $$a(StDuBDS)EDZ0001385940
000837832 040__ $$aStDuBDS$$beng$$cStDuBDS$$erda$$epn
000837832 050_4 $$aHF5412
000837832 08204 $$a658.8003$$223
000837832 24502 $$aA dictionary of marketing /$$cedited by Charles Doyle.
000837832 250__ $$a4th edition.
000837832 264_1 $$a[Oxford] :$$bOxford University Press,$$c2016.
000837832 300__ $$a1 online resource
000837832 336__ $$atext$$2rdacontent
000837832 337__ $$acomputer$$2rdamedia
000837832 338__ $$aonline resource$$2rdacarrier
000837832 506__ $$aAccess limited to authorized users.
000837832 5208_ $$aThis is an accessible A-Z guide to all areas of marketing. Covering traditional techniques and theories as well as the latest terms and concepts in e-marketing and search engine optimization, this is the ideal reference for students and practitioners of marketing.
000837832 588__ $$aDescription based on online resource; title from home page (viewed on May 4, 2016).
000837832 650_0 $$aMarketing$$vDictionaries.
000837832 7001_ $$aDoyle, Charles,$$d1959-$$eeditor.
000837832 77608 $$iPrint version:  :$$z9780198736424
000837832 85280 $$bebk$$hOxford Reference Online
000837832 85640 $$3Oxford reference online$$uhttps://univsouthin.idm.oclc.org/login?url=http://oxfordreference.com/view/10.1093/acref/9780198736424.001.0001/acref-9780198736424$$zOnline Access
000837832 909CO $$ooai:library.usi.edu:837832$$pGLOBAL_SET
000837832 980__ $$aEBOOK
000837832 980__ $$aBIB
000837832 982__ $$aEbook
000837832 983__ $$aOnline